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Copy For Creatives
Est. 2022
Brandcamp is perfect for my badass business creatives wanting a brand design and strategy as irresistible and intoxicating as they are!
It’s all about strategy!
Brandcamp
A business without a strategy is a side hustle. The most important strategy you need in your business is a brand strategy. Your brand is comprised of key identifying, distinguishing, and connecting elements that drive your business forward. Not having a brand in your business is like not having gas in your car, you just won’t get anywhere….
Brandcamp is all about crafting an intentional, strategic, and authentic brand that helps you intoxicate top-shelf clients and increase your income so you can get back to happy hours with the besties and endless snuggles with your fur baby! Or whatever your dream life looks like…
The First & Foremost of any business
Do you need Brandcamp?
Brandcamp isn’t just about design; it’s about strategy!
On day one of Brandcamp, we start off with about an hour-long session where we talk all things you and your brand, beginning with your answers to a pretty extensive questionnaire you’ll need to fill out before we get started.
We work together to identify the irresistible and authentic aspects of you and your business. Then I go off with all those ingredients we noted and craft your brand so you can intoxicate top-shelf clients.
By the end of Brandcamp, you’ll have a brand that feels authentic to you and speaks directly to your ideal clients. Your brand guidelines will include both design and strategy elements.
What can you expect?
What's Included?
Your brand is your first impression and your reputation, so make sure it
pops!
You in?
Purpose
Values
Vision & Mission
Target Audience
Competitive Analysis
Positioning & UVP
Messaging & Attributes
O
Primary Logo Design
Secondary Logo
Submarks
Brand Pattern
Color Palette
Typography Pairing Suite
Launch Manual & Graphics
O
Name of Business
Portfolio
// Past Branding //
Branding //
Name Of Business
Branding //
Name Of Business
Branding //
The Process
Here's how it works...
Just like that, you’ll have a brand as top-shelf and intoxicating as you are! All that’s left to do is pop the champagne!
No brand is complete without a strategy. We begin our day by jumping on a 1-hour call to walk through your in-depth questionnaire and dig deep into your brand story, values, target audience, and more! During this call, we’re not working on refining your brand strategy, but brain dumping and brainstorming all things you and your business so I can go off and break down all the ingredients that will go into your brand cocktail, creating a basic brand breakdown along the way.
Strategy
Phase
01
During that first strategy call, we also talk a bit about your style, your personality, your ideal client and all things that will help me craft a brand design that feels authentic and intoxicates top-shelf clients. I’ll craft your logos, sub and brand marks, a brand pattern, color palette, typography pairing suite, and more.
Creative Direction
Once the basic guidelines from phase 1 and the visual elements from phase 2 are reviewed and revised, I work on mixing all those ingredients together to create your brand identity. Your basic brand breakdown will turn into a full-fledged brand guidelines pitch deck, walking through everything from your brand history and story to your beautifully bizarre values and positioning.
Brand Cocktail
The Investment
Brandcamp is a $3K investment, but it requires some personal investment too! As a creative entrepreneur, I’m sure you pour your heart and soul into your craft. Well, you’ll need to do that here! In order to craft a brand that is authentic to you, I’ve got to basically become your biz bestie. Spill all the tea and give me all the deets! I want to know everything!
You feel overwhelmed, overlooked, and underbooked
You’re a get-sh*t-done kinda girl
You want to set yourself up for long-term success
You’re done with not having clarity on your brand identity
You want a brand that feels authentic to you & connects with your dream clients
You’re just looking for visuals, without any strategy to drive it
You’re totally unsure of who your target audience is or could be
You’re looking for a quick fix to a sales problem
You want something EXACTLY like someone else
You’re not ready to invest in your business - and yourself!
This is for you if. . .
This is Not for you if. . .
01
02
03
04
05
01
02
03
04
05
After Brandcamp, you’ll feel rejuvenated and invigorated! And as your brand connects with your dream clients, you can focus your time and energy on scaling your business, not sustaining it!
So what’s it gonna be?
Go grab your pick of poison and apply for Brandcamp!
Does this feel like you?
Your primary logo is the most important and detailed version of your logo. A secondary logo and submarks are just variations of the primary logo. A secondary logo is typically a bit less detailed and may even be a different orientation. Submarks are the simplest form of you’re logo. They are typically reduced to a simple icon, single letter, or other small, identifiable mark. They are great for social media profiles, favicons (those little icons at the top of browser tabs), watermarks, and more!
Brandcamp typically lasts one week, from our kickoff call to final goodbyes, sometimes shorter. It really depends on how much revision is needed. You know your brand best, so I make sure to budget in some time for revisions because if something just doesn’t feel right, it’s totally going to cost you in the long run.
Every business needs a brand, no matter how long you’ve been in business, your revenue, your team size, or your success thus far. Determining your brand strategy should be one of the very first things you do as a business owner. Without considering your brand strategy, you run the risk of mixed messages and a confused company image. An intentional brand strategy impacts all other aspects of your business and can help you more effectively connect with and convert more ideal clients, gain trust and dominate your niche, and increase your prices.
Your brand strategy informs your marketing and business strategies. A brand strategy is the part of your business that identifies your voice, purpose, values, and more. Branding allows your clients to understand the characteristics, values, and attributes you stand for, as well as how you compare to your competitors. A brand strategy focuses more on what your identity is and how you’re perceived by clients. Your business strategy is more about logistics: the financials, how your business will succeed in the market, market trends, and more. Your marketing strategy is informed by both the brand and business strategy and acts as the vessel and methods used to deliver your branding and connect with your ideal clients.
A logo design is part of Brandcamp, but if that’s all you’re looking for - no strategy, no brand design, no brand guidelines - then I’m not your girl; I don’t believe in “just needing a logo.”
What if I’m just looking for a logo?
Your primary logo is the most important and detailed version of your logo. A secondary logo and submarks are just variations of the primary logo. A secondary logo is typically a bit less detailed and may even be a different orientation. Submarks are the simplest form of you’re logo. They are typically reduced to a simple icon, single letter, or other small, identifiable mark. They are great for social media profiles, favicons (those little icons at the top of browser tabs), watermarks, and more!
What is the difference between primary, secondary, and submark logos?
Brandcamp typically lasts one week, from our kickoff call to final goodbyes, sometimes shorter. It really depends on how much revision is needed. You know your brand best, so I make sure to budget in some time for revisions because if something just doesn’t feel right, it’s totally going to cost you in the long run.
How long does Brandcamp last?
Every business needs a brand, no matter how long you’ve been in business, your revenue, your team size, or your success thus far. Determining your brand strategy should be one of the very first things you do as a business owner. Without considering your brand strategy, you run the risk of mixed messages and a confused company image. An intentional brand strategy impacts all other aspects of your business and can help you more effectively connect with and convert more ideal clients, gain trust and dominate your niche, and increase your prices.
Why do I need a brand?
Your brand strategy informs your marketing and business strategies. A brand strategy is the part of your business that identifies your voice, purpose, values, and more. Branding allows your clients to understand the characteristics, values, and attributes you stand for, as well as how you compare to your competitors. A brand strategy focuses more on what your identity is and how you’re perceived by clients. Your business strategy is more about logistics: the financials, how your business will succeed in the market, market trends, and more. Your marketing strategy is informed by both the brand and business strategy and acts as the vessel and methods used to deliver your branding and connect with your ideal clients.